Social Media Design for Businesses
Learn to Use Canva in a Morning
Half-Day Workshop Agenda (9:00 AM – 12:00 PM)
(This event is open to businesses and employees within Positively Putney BID only.)
9:00 AM – Welcome & Introduction
- Introductions and course overview
- Why strong visual content matters for your business
- Introduction to Canva and how it can help small business owners
9:15 AM – Getting Started with Canva
- Setting up a free Canva account
- Navigating the interface and understanding key features
- Exploring templates: posts, stories, banners, reels
Activity: Create your first social media post using a Canva template
9:45 AM – Branding and Design Basics
- Essential design principles: colour, fonts, spacing, layout
- How to keep your content visually consistent
- Uploading your logo, using brand colours and fonts
Activity: Create a branded template for your business
10:30 AM – Break (15 minutes)
10:45 AM – Platform-Specific Content and Engagement Tips
- Designing for Instagram, Facebook, TikTok, LinkedIn
- Adapting content across platforms
- Tips for calls to action and improving engagement
Activity: Repurpose your design for two different platforms
11:30 AM – Final Challenge & Wrap-Up
- Quick creative challenge: Design a promotional post or story
- Share your work and receive feedback
- Tips for continued learning
- Q&A and closing remarks
*Spaces are limited and given on a first come first serve basis